TLC Brand Modernization

The largest utility company in New Mexico had a common problem. Their brand identity wasn't maintained while they grew to become the regional category leader. With a few twists and turns, the modernized brand reassures troubled customers that no matter their problem, for TLC it's No Sweat.

CLIENT: TLC Plumbing Heating Cooling ElectricalROLE: Art Direction

LOGO EVOLUTION: Retains the equity while feeling established, dependable, and fundamental.

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