PRoject Overview
Urbanization makes it challenging for enthusiasts to experience the sights, sounds and feelings of nature. If the outdoors were more accessible, these city-slickers would feel empowered to go nature.
Urbanite Campsite
Urban rooftop campsites using sensory technology such as surround-sound, visuals, and smells give nature lovers a way to enjoy the wilderness when stuck in the city.
Renature Elevator
Office elevators equipped with natural sounds and 360 degree views to make the rider feel as if they have left the city behind. Every ride changes to cover the range of outdoor situations.
Weather Experience
Customers try on Marmot gear in fitting rooms with simulated weather conditions.
