The Education Plan Logo Primary
The Education Plan Logo White
The Education Plan Logo Explanation
The Education Plan Example
The Education Plan Logo Primary

Logo Update

The old Education Plan logo had some quarks. I addressed these issues while maintaining the existing equity.

Art Direction | Design Agency: Esparza
*We casted the iconic TV Dad from Even Stevens, Tom Virtue. Needless to say I was pumped.
3D board off main highway in ABQ

2016 Multi-Media Campaign

Making 529 College Savings Plans interesting and approachable is no easy task. Our campaign for The Education Plan, New Mexico's 529 plan, tackles the complex and intimidating subject by leveraging compelling facts with an exaggerated tone.

Art Direction | Concept Development | Design
Produced By: Wilcher Productions
Agency: Esparza