First American Bank Brand Stylescape1
First American Bank Brand Stylescape2

Brand Identity

First American Bank is a federal credit union rooted in tradition focused on tomorrow's investments to grow local businesses. The previous brand no longer reflected the brand and their new forward looking outlook. This brand revolution retains the equity of the color pallet and implements a dynamic grid layout.

Art Direction | Design
Agency: Esparza

First American Bank 115 Years poster design

LOGOTYPE

An icon was needed to help celebrate their historic moment as a community focused bank. Illustrations of various local icons such as water towers, ufos, and buildings can be seen within the mark.

Art Direction | Design
Agency: Esparza